Date of Award

Summer 2025

Document Type

Dissertation Restricted

Degree Name

Doctor of Education (EdD)

Department

Education Policy, Planning, and Administration

Committee Chairperson

Heather Schugar, PHD

Committee Member

Hodes, Jacqueline, PHD

Committee Member

Staulters, Merry L, PHD

Abstract

Abstract

Objective/Research Question: While substantial research exists on cultural identity, limited scholarship examines how HBCUs' cultural environments influence Black transfer students' cultural identity development. This study addresses this gap by exploring: In what ways do HBCUs communicate themed messages to Black transfer students about how their educational environment provides opportunities for developing their cultural identities and confidence toward achievement? Methods: This study examined Black transfer students' experiences with HBCU webpages using document analysis embedded with critical race theory (CRT) as the analytical framework. Design: The study employed document analysis combined with CRT as an analytic framework through two distinct approaches: six rounds of data collection followed by simultaneous and post-collection analysis to recognize, identify, and categorize message patterns and emerging themes. Sites: HBCU webpages served as data collection and analysis sites, with the researcher functioning as the primary instrument. Results: Analysis revealed that HBCUs' webpage communications emphasized welcoming, embracing, and safe environments. Results demonstrate that HBCUs communicate through themes of belonging, shared heritage, family atmosphere, and cultural validation to foster students' identity development and confidence. Conclusion: The emerging themes in HBCU messaging reveal sophisticated, culturally informed communication strategies that explicitly address Black students' needs. These institutions position themselves as cultural environment hubs offering alternatives to challenges Black students may encounter at PWIs, creating spaces for meaningful cultural identity development and academic confidence building.

Available for download on Monday, August 16, 2027

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