Document Type

Article

Publication Date

2-2024

Abstract

In this article, I explore the ways that women of the Korean diaspora engage in cultural meaning‑making through material culture in efforts to redefine what it means for people, things, and ideas to be considered “authentically Korean”. Using the case study of famous internet chef Maangchi, I examine one of her best‑selling cookbooks and her digital presence to identify the tac‑ tics she uses to exert agency in the meaning‑making and community‑building process, using Korean food and her role as a maternal figure as vehicles for analysis. Due to her roles as a mother and her positioning as a quintessential immigrant subject in the US context, I argue that Maangchi challenges colonial and Eurocentric models of cultural authenticity as part of a long history of women of color that actively disrupt social perceptions of value, expertise, and knowledge production. By exploring her business ventures, I consider how embedded pieces of knowledge, racialization, perceived expertise, and cultural assumptions are all connected to challenge the historical concepts and applications of authenticity in favor of a more inclusive, radical, and politically potent understanding of what truly makes something “Korean”.

Publication Title

Humanities - Basel

ISSN

2076-0787

Publisher

MDPI

Volume

13

Issue

1

First Page

1

Last Page

18

DOI

10.3390/h13010005

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