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Abstract

This study investigates how hosting and unsuccessfully bidding to host the Olympic Games impacts total international trade and influences a country’s openness. This relationship is analyzed using the gravity model of trade to perform a regression analysis of total trade levels from 2000 to 2018. The results of this study did not support the idea that hosting the Olympic Games impacts total trade; although, they did show a strong and permanent positive relationship between unsuccessfully bidding to host the Olympic Games and total international trade. These findings highlight the benefits of the Olympic bidding and candidature process as a policy tool for economic liberalization. The disparity between the effect of bidding to host the Olympics and actually being a host country draws attention to the controversial cost-benefit analysis of being an Olympic host. This research strengthens the argument that mega-events like the Olympics can be strategically utilized to elevate a country’s economic standing. However, it also reinforces the rebuttal that merely demonstrating the economic capability to host such an event is sufficient to positively impact international relations.

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