Abstract
In this study, we examine the survey and asynchronous interview responses of thirty-six Black women business owners to determine their self-identified needs in accounting, marketing, technology, and other business services such as supply chain knowledge, and technology. Our participants are located in small, economically distressed towns in Pennsylvania, where the number of families living below the poverty line is greater than the national average, and other indicators place these towns in a category of economically distressed. Respondents indicated a need for assistance with cash flow management and access to capital. Respondents also indicated a need for assistance with networking, online marketing, managing data, accounting software management, and sales. Small business is considered a viable way to increase economic growth in communities, and Black women are the fastest-growing group of startup entrepreneurs in the United States. In our discussion section, we discuss the importance of programs to equip them for successful entrepreneurship and options to employ these programs in economically distressed communities.
Recommended Citation
Booth-Bell, Darlene
(2025)
"ACCOUNTING, MARKETING, AND TECHNOLOGY NEEDS OF BLACK WOMEN BUSINESS OWNERS IN PENNSYLVANIA ECONOMICALLY DISTRESSED COMMUNITIES,"
Pennsylvania Economic Review: Vol. 32:
No.
1, Article 2.
DOI: https://doi.org/10.65193/3067-8080.1016