Title
Essentials of Public Relations Management
Files
Description
Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics.
ISBN
978-0830415946
Publication Date
1-20-2003
Publisher
Rowman & Littlefield Publishers
City
Lanham, MD
Disciplines
Public Relations and Advertising
Recommended Citation
Lordan, Edward J., "Essentials of Public Relations Management" (2003). College of Arts & Sciences Faculty Books. 90.
https://digitalcommons.wcupa.edu/casfaculty_books/90