Strategic Social Media: From Marketing to Social Change
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Mahoney, L. Meghan and Tang, Tang, "Strategic Social Media: From Marketing to Social Change" (2016). College of Arts & Humanities Faculty Books. 1.