Strategic Social Media: From Marketing to Social Change

Authors

L. Meghan Mahoney, West Chester University of PennsylvaniaFollow
Tang Tang, The University of Akron

Files

Description

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

ISBN

978-1-119-25919-0

Publication Date

10-2016

Publisher

Wiley-Blackwell

City

Hoboken, NJ

Disciplines

Social Media

Recommended Citation

Mahoney, L. Meghan and Tang, Tang, "Strategic Social Media: From Marketing to Social Change" (2016). College of Arts & Humanities Faculty Books. 1.
https://digitalcommons.wcupa.edu/cahfaculty_books/1