Date of Award

Spring 2022

Document Type


Degree Name

Master of Science (MS)


Higher Education Policy and Student Affairs

Committee Chairperson

Jason Wozniak, Ph.D.

Committee Member

Jacqueline Hodes, Ed.D.

Committee Member

John Elmore, Ph.D.


The corporatization of the university has brought with it a neoliberal ideology of belief that students should be funneled through systems of market-determined success that engineers its students to serve as human capital. Nowhere is this more evident than in career centers, which, due to declines in state education funding, have become chief sources of revenue for universities, and therefore have an increased dependence on employers to dictate university operations. The purposeful shift to a neoliberal, corporatized university model has removed focus from student-centered, holistic advising. Coupled with declines in funding, public perception, and extreme racial bias, the university has now become an increasingly inaccessible, elitist institution that only views students as revenue-generating products fit for a capitalist society. The intervention proposed calls for methods like appreciative advising, life design, and social cognitive theory to be re-emphasized in career counseling in order to help students properly demystify their individual postgraduate journey.