Profit-Motive and Self-Interest May Require a Demand-Pull Strategy to Reduce Textbook Costs for Students

Authors

Anthony J. Cataldo II, West Chester University of PennsylvaniaFollow
Brian J. Halsey, West Chester University of PennsylvaniaFollow

Document Type

Article

Publication Date

6-2015

Publication Title

International Research Journal of Applied Finance

ISSN

2229 - 6891

Publisher

Kaizen Publications

Volume

6

Issue

6

First Page

434

Last Page

448

Recommended Citation

Cataldo, A. J., & Halsey, B. J. (2015). Profit-Motive and Self-Interest May Require a Demand-Pull Strategy to Reduce Textbook Costs for Students. International Research Journal of Applied Finance, 6(6), 434-448. Retrieved from https://digitalcommons.wcupa.edu/acc_facpub/18