Taco Bell is to be commended for their 2013 Super Bowl commercial depicting a group of elders enjoying life. Unfortunately such glimpses are all too rare in our ageist world. More common messages are like the message recently verbalized by a Japanese Finance Minister Taro Aso who last month said: Let the elderly hurry up and die. Fighting ageism in the 21st century.
John Thomas - Sussex Publishers
Tahmaseb-McConatha, J. (2013). Dying for the Common Good. Psychology Today Retrieved from https://digitalcommons.wcupa.edu/psych_facpub/45