Applied Communication Research Methods: Getting Started as a Researcher
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities.The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.
Boyle, Michael and Schmierbach, Mike, "Applied Communication Research Methods: Getting Started as a Researcher" (2019). College of Arts & Humanities Faculty Books. 21.