Applied Communication Research Methods: Getting Started as a Researcher

Title

Applied Communication Research Methods: Getting Started as a Researcher

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Description

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities.The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.

ISBN

9780429296444

Publication Date

12-19-2019

Publisher

Routledge

City

New York

Disciplines

Communication

Applied Communication Research Methods: Getting Started as a Researcher

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